Review research signals

Find customer research signals, inspect their evidence, and track their status.

Last updated: October 20, 2026

Research signals bring customer observations from connected calls, messages, and research into one place. Use them to check what customers said before planning a feature or reviewing a decision.

Find a signal

  1. Open User Intelligence → Research Signals in the Brief app.
  2. Use Search signals... to find a topic, or Filters to narrow the list by status, type, urgency, or source.
  3. Select a row to open its details. Show resolved includes signals marked Shipped or Dismissed; these are hidden by default. Select Hide resolved to return to open signals.

If the list says No open signals, try Show resolved. If nothing matches a search, change the search or filters.

Read the evidence and update progress

The detail page shows the signal's description and, when available, its source title, source type, attributed customers, business impact, first detected date, and raw mention count. It shows up to three excerpts. A quote links to its source when that source has a usable web URL; otherwise the quote remains readable as text. Open source appears when the signal itself has a usable source URL. Related features, personas, decisions, and documents may appear below.

Use Urgency to choose low, medium, or high. Use Status to move the signal through New, Reviewed, Planned, Shipped, or Dismissed. To remove a signal, select Delete Signal and confirm the prompt.

Find new signals

If you have no signals, select Connect a Source to add a source, or Have Brief Find Signals to scan readable material already available to Brief. The scan may find no new signals; it does not turn every call into a signal.

If you already have signals, select Sync at the top of User Intelligence to refresh sources and look for new signals. This also updates the behavior and persona analyses. Stop stops waiting for the run; work may continue in the background.

Brief checks signals against captured source material and verifies quotes when a signal includes them. A grounded signal may appear without a quote. An internal discussion alone is insufficient. In Slack, an internal speaker can relay customer feedback when the message names the customer source and includes a quote. For connected calls, quotes attributed to internal speakers are excluded. Analytics and web research use their own source checks. A source can be connected yet yield no qualifying signal.

See customer insights for personas and behavior, and connecting your tools to add sources.