Find where features stall, and why

See where every feature is waiting across the lifecycle, and the decision that will move it.

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Launches across the lifecycle

  1. Org
  2. Goals
  3. Roadmap
  4. Refine
  5. Spec
  6. Build
  7. GTM

Slip

  • Payment provider

    Open decision · no owner

  • Checkout v2

    +3 wks

  • Loyalty at checkout

    +4 wks

  • EU store launch

    +4 wks

Why are three launches slipping?

They’re all waiting on one decision: the payment provider.

  1. Jul 21

    Product picked Stripe

  2. Aug 12

    Finance reopened it

  3. Sep 1

    Legal asked for EU residency

  4. Sep 18

    Procurement brought back Adyen

Visibility across
the whole lifecycle

Four ways Brief shows leadership where every feature stands, without another status meeting.

Work pipeline

Every work item from idea to release, with its stage and source, so you see what is blocked and on what.

Blocked first

  • Checkout v2 payment

    Blocked

    Jira

    Waiting on Payment provider for EU stores · open, no owner

  • Wallet points expiry

    Blocked

    Jira

  • Pickup security review

    Blocked

    Slack

  • Returns portal legal copy

    Waiting

    Jira

  • Search ranking v4 rollout

    Building

    GitHub

  • Holiday landing pages

    Building

    Jira

Live dashboard

Throughput, lead time, and releases per year for every team, pulled live from Jira, GitHub, and Linear.

Velocity

Throughput, issues per week
412
Lead time, idea to release
38 days
Releases per year · next Jan 14
4

Conflict detection

Flags a spec that contradicts a decision, before two teams build different versions of the same feature.

Conflicts

Confluence · Feb 3

Loyalty v3 spec

Points expire after 12 months of inactivity.

conflicts with

Decision log · Oct 1

Points expiry decision

Loyalty points expire after 18 months. Owner: Marcus Lee.

Proactive and scheduled briefs

A brief every Friday, and a nudge the moment something slips, with the decisions waiting on you.

Just now

Gift card vendor sandbox has been down 9 days.

Friday brief

Fri 8:00 AM · to Dana Ruiz · Slack and email

Two launches need an owner this week.

  • Store pickup+1 wk
  • Gift card balance API+2 wks

Needs your call: who owns the pickup security review?

Open for 7 days. Store pickup slips another week without it.

Assign

Ask what the org decided
six months ago

A telco’s CPO org

Four releases a year across ~2,000 people and 10 markets. They bought AI for PDLC speed and were still paying the alignment tax, because context got lost every time team composition changed.

Decision logWhat changed

  1. The teamMKJLARTS

  2. Feb

    Loyalty squad Sets 12 months

  3. Mar

  4. The teamJLTSNB

  5. Apr

    Finance Moves it to 18 months

    Reorg
  6. May

  7. The teamTSNBOE

  8. Jun
    PM moves teams
  9. Jul

  10. The teamOEDRML

  11. Aug
    New CPO
  12. Sep
  13. Oct

    New CPO Confirms it

Why do loyalty points expire after 18 months?

Finance moved it from 12 to 18 months in April. Nobody from the April squad is still on the team, and Marcus Lee confirmed it on Oct 1.

  • #loyalty-squad
  • 2 meetings
  • Loyalty v3 spec
DECISION LOG By October, nobody who made the April call is still on the team. The decision log kept the call, who made it, and why.

We haven’t really found anything that is ready for this agent-native PDLC era.”

A product leader at a European telco

Rework your velocity
dashboard doesn’t show

A ticket built without the roadmap ships on time. A month later the next feature needs it done differently, and it gets built again.

  • First build
  • Rework
  • Built with Brief

Without Brief CHK-412 · Add per-seat pricing to checkout

Velocity dashboard What gets reported

CHK-412 doneCHK-488 done

What happened Same work, built twice

Built blindRebuilt

The same ticket, with Brief CHK-412 · Add per-seat pricing to checkout

What happens The agent asks Brief first

Built once, to the decisionNo rebuild. Weeks 5 to 7 go to the next feature.
REWORK Two tickets closed on the dashboard. One piece of work, built twice. With Brief, the agent checks the decision before it writes the code.

95%

of the team’s decisions followed by agents, against 46% without Brief

8 of 8

tasks merge-ready on the first pass, against 2 of 8 without

−68%

cost per merge-ready task, from $2.07 to $0.66

Brief benchmark, April 2026. Same agents, same 8 tasks, 41 decisions the team had already made. Read the benchmark

Prove it on
your numbers

Our benchmark is a starting point. The case your CFO signs is built on your invoice and your cycle time, with your team.

Bring three numbers

  1. Your annual agent invoice

    Shows what each merge-ready task costs you today.

  2. Your loaded hourly rate

    Prices the hours lost to rework and re-explaining.

  3. Your cycle time, idea to release

    Shows how long features wait on decisions.

Build your case with us (opens in new tab)

Where Brief fits in your stack

You bought AI for every part of the work. Brief is the product strategy agent underneath, and it stays when you swap vendors.

  • Coding agents Write the code

    Claude Code · Cursor · GitHub Copilot · Codex · Windsurf

  • Agent harnesses Run agents at scale

    Factory · Devin · Your internal harness

  • Prototyping Build the first version

    Lovable · v0 · Bolt · Replit

  • Meeting notetakers Capture the conversation

    Gong · Granola · Otter · Fireflies

  • Assistants Draft and research

    ChatGPT Enterprise · Claude · Microsoft 365 Copilot · Gemini

Changes every year Vendors you will swap as models and pricing move.

Brief The product strategy agent

Every decision, its owner, its status, its history, and what it conflicts with.

Stays Every decision your org has made, kept when you swap tools.

Systems of record Where the work happens

Jira · Confluence · GitHub · GitLab · Slack · Teams · SharePoint · Webex

THE STACK Every AI tool you pay for works from the same decisions. Swap a vendor and the new one starts with everything your org already knows.

Start with one team

No new process and no mandate. Brief reads the tools your teams already use.

  1. Pilot with one team

    One team and one product line, with an engineer from Brief alongside. Their workflow stays the same.

  2. Prove it on your numbers

    The engineer builds the business case with your team, on your invoice and your cycle time.

  3. Expand by workspace

    Each workspace is a natural boundary: a team, a product line, or a market. Add them as the case proves out.

Talk to us about a pilot (opens in new tab)

Runs on your terms

Brief runs in our cloud by default. The options here are for Enterprise plan customers whose security teams need more.

Enterprise plan options

Private VPC
Available at additional cost, when you need more than our cloud.
Your own model keys
Bring your keys, including Amazon Bedrock.
SSO and security controls
Single sign-on and admin controls for your org.
Self-hosted GitLab
Reads repos on your own servers.
Teams, SharePoint, Webex
Works where your org already talks.
Aggregate-only reporting
No per-person metrics, so works councils can sign off.
Visit the Trust Center (opens in new tab)

See what is holding
your next launch

Bring one team and one product line. We show you where the work is waiting, on your own data.

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